Tagged as Customer Experience Design , Data Driven Decision Making
Trump’s reelection team has campaign strategies wrapped around data gathering, data mining, and personalisation
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Tagged as Customer Experience Design
Research has proven teens have poor research skills, low reading levels, and are very impatient
Tagged as Customer Service
Service design is all about knowing WHEN and WHERE consumers need help and be ready!
Tagged as AI , Customer Experience Design , Data Driven Decision Making , Digital Strategy
Retailers will never be able to manually map misspelled search terms to the right product - this can be achieved through AI
Tagged as B2B , Customer Experience Design , Customer Service
The value in NPS (net promoter scores) isn't in the scores itself, but in what a business does with the scores.
Tagged as Customer Experience Design
Greg Randall was asked by Power Retail to critique some of the top retailers in Australia: for example Bunnings
Tagged as Best Practice , Customer Experience Design
Fitts’s law: “the time to acquire a target is a function of the distance to and size of the target”
Tagged as Best Practice , Digital Strategy
European organisations are starting to move their digital marketing in house - this is a step backwards
30% of the cerebral cortex is devoted to VISUAL processing: 8% for touch, 3% for hearing-research used for Greg's next book
Tagged as B2B , Business Transformation , Customer Experience Design
No one adequately defines what this practice means - understanding its meaning helps define who should lead this process