Trusted eCommerce Expertise

After 25 years solving real-world eCommerce challenges, Greg Randall (Comma Consulting Founder) helps businesses make better commercial, customer experience and technology decisions that drive growth across the eCommerce channel and the wider business.

The value comes from combining eCommerce strategic thinking with practical implementation, ensuring plans are designed to succeed in the real world—not just on paper.

Businesses choose Comma Consulting to:

Plan and design digital customer experiences that are easier to use and convert more customers.
Make strategic decisions that strengthen both the eCommerce channel and the wider business.
Plan and build digital platforms prepared for future growth.
Avoid costly mistakes that increase development costs, delay speed to market and slow business growth.

Specialist eCommerce Expertise. On Your Terms.

The right eCommerce advice at the right time helps businesses make better commercial and technology decisions that drive long-term growth.

Businesses engage Comma Consulting when they need to:

Solve a specific eCommerce problem.
Make an important commercial or technology decision.
Accelerate growth.
Avoid an expensive mistake.

Whether you need advice to solve a specific challenge or ongoing involvement to ensure strategic decisions remain intact throughout implementation, Comma Consulting provides specialist eCommerce expertise exactly where it creates the greatest commercial value.

Explore ways to work with Comma Consulting.

Learn about the On-Demand eCommerce Advisory.

Every Business Starts Somewhere Different

Greg Helps You Find The Right Path.

Some businesses already have a specific eCommerce service in mind. Others simply know something isn't working.

Greg begins by understanding your business, your customers and your commercial goals. Only then can he identify where specialist eCommerce expertise will create the greatest value.

This process validates your thinking, provides commercial clarity, and helps ensure better business outcomes.

Every Business Faces Different eCommerce Challenges

The examples below are common reasons businesses engage Greg, but they're only examples. Every business is different.

The goal isn't to fit your business into a service. It's to identify where specialist eCommerce expertise will create the greatest commercial value.

1. Online sales have stalled.

2. Website traffic isn't converting into customers.

3. We need to make an important eCommerce technology decision.

4. We need an eCommerce plan before investing.

5. We need help understanding where AI can create value.

6. Something just isn't working.

7. We don't know what to focus on next.

Whether you sell products, services or experiences, Greg helps businesses identify what is holding commercial performance back and what to do next.

Businesses Across Many Industries Trust Comma

From growing Australian businesses to global brands, Greg helps organisations solve important commercial eCommerce challenges with practical advice that delivers measurable business outcomes.

View More Comma Clients →

See how Greg has helped businesses solve complex commercial eCommerce challenges across a wide range of industries.

View eCommerce Case Studies →

Nothing Builds Trust Like Results

The best measure of success isn't what Greg says about his work—it's what clients say after working with him.

What Clients Say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

Watch the Video

”Start a conversation with Greg randall”

Watch the short video below to learn more about Comma Consulting approach and methods.

Start a conversation with Greg, tell him what you are stuck on: email greg@commaconsulting.com.au or mobile +61477 723 474.

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma).

When you work with Greg, your business will be exposed to international eCommerce/Digital Consulting standards:

Greg has been trained in Customer Experience Design planning by globally recognised leaders in this field.
Greg has in-depth knowledge of all eCommerce platforms and how they need to be tailored to your business to drive success.
Greg is a publisher of 5 books and over 2,200 articles all on the topic of eCommerce Best Practices and how business can excel in this powerful business channel.

Learn more about Greg