eCommerce Consulting Designed to Simplify eCommerce Complexity

Modern businesses are increasingly overwhelmed by disconnected systems, fragmented customer experiences, operational friction and constant digital change.

Comma Consulting helps businesses simplify digital/eCommerce complexity through strategically focused consulting designed to create clearer direction, improve customer experience and support practical commercial growth.

Innovative Consulting Approach:

This is not concuslting as you know it.

Instead of large retainers, long projects and unnecessary layers of consulting, Comma Consulting uses focused consulting micro sprints designed to solve specific business challenges quickly and practically.

Learn More About How Micro Sprints Work.

Start a conversation with Greg, tell him what you are stuck on: email greg@commaconsulting.com.au or mobile 0477 723 474.

The Solution: What eCommerce Consulting Micro Sprints Fix

This is not consulting as you know it.

This isn’t theory. It’s practical, high-impact work. It fixes such things as....

Identifies and resolves conversion issues
Diagnose UX and customer journey problems
Make eCommerce platform or replatforming decisions
Unlock, and unblock stalled growth
Validate opportunities before you invest further

Watch the short video below to learn more about how Comma Consulting can immediately solve your eCommerce pain points.

If You Need More Than a Micro Sprint

Some problems go deeper—and that’s fine.

Micro Sprints are often the starting point to help you...

Validate direction
Build confidence
Create momentum

From there, we can expand into broader strategic or execution support if it makes sense.

HOW IT STARTS - THE NEXT STEP:

It all begins by you reaching out to greg to have a quick discussion about what’s slowing your growth—and whether a Micro Sprint is the right place to start.

If there’s a fast win, Greg will tell you. If there isn’t, Greg will tell you that too!

WHY COMMA CONSULTING?

After 25+ years in eCommerce, Greg Randall, Founder, saw the same pattern again and again.

Businesses overpaying for slow, drawn-out consulting that doesn’t deliver when it matters.

Comma Consulting was built to do the opposite.

How Comma Consulting Solves eCommerce Pain Points

Greg offers an array of eCommerce Consulting services built on proven methodologies developed through collaboration with world-class specialists.

The track record of success makes Greg Randall a trusted partner for the world's top brands (see below).

The Testimonials and Case Studies prove this point.

Big Brands and Small Businesses!

Greg Randall has achieved success with some of the world's most iconic brands.

Greg’s expertise is not limited to large, established names. He loves collaborating with organisations of every size.

This versatility is one of Greg’s defining strengths. While big brands appreciate his experience and strategic vision, smaller organisations benefit from his nimble approach, hands-on engagement, and ability to deliver rapid ROI.

Have a look at more Clients

Results Focussed

Below are some real examples of what happens when you work with Greg...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

View Case Studies

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

What happens after a micro sprint?

Clients who start with sprint, see the value and then want to go deeper (if needed).

There are no lock-in engagements with these deeper services. The most popolar are shown below...

#1. AI Consulting - enriching eCommerce Journeys with AI tools

Greg is the go-to AI eCommerce consultant for organisations looking to safely embed AI tools into their digital ecosystem.

Greg's approach ensures businesses achieve rapid ROI and guides them through the changing landscape of eCommerce.

Learn more about AI eCommerce consulting services

#2. eCommerce Conversion Rate Optimisation

99% of all eCommerce websites (Retail and B2B) are underperforming. So, what is the issue?

There is a clear absence of an empathetic digital salesperson designed to engage with people who have specific and clear online buying needs.

If you have a "gut feeling" that you can convert more traffic into sales, trust your instincts!

Learn more about eCommerce Conversion Rate Optimisation

#3. Customer Experience Journey Mapping

Journey mapping is a strategic process that defines end-to-end customer journeys in detail, identifies customer-centric pain points, and delivers actionable improvements to enhance engagement, elevate buying, boost satisfaction, and drive loyalty.

Where should you focus your journey mapping efforts?

There are "Three Experience Pillars” that, when perfected, create a growth ripple effect throughout the entire business

learn more about journey mapping

#4. Digital Transformation

Digital transformation is the strategic infusion of Digital/eCommerce technologies throughout a business and becomes a holistic shift in driving business efficiency and agility.

Research proves the ideal starting point for your digital transformation is with the replatforming of your eCommerce technology.

Greg Randall is a specialist in the strategic planning of your digital transformation and will take you on an evolution journey at your pace.

Learn more about digital transformation

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma).

When you work with Greg, your business will be exposed to international eCommerce/Digital Consulting standards:

Greg has been trained in UX Design by globally recognised leaders in this field.
Greg has in-depth knowledge of all eCommerce platforms and how they need to be tailored to your business to drive success.
Greg is a publisher of 5 books that define eCommerce Best Practices. It is this breadth and depth of knowledge of the sciences that sets Greg apart.

Learn more about Greg