About Greg Randall - The eCommerce Consultant

Greg Randall - eCommerce Expert

Greg Randall is a professional with 25 years of strategic leadership in driving eCommerce change, excelling at leading cross-functional transformations and delivering eCommerce success. If you were to put a label to this type of skillset, it would be...

Director/Head of eCommerce
Digital Transformation Leader
Chief Digital Officer

Greg focuses on overarching business planning, strategy, execution, and collaboration across all functions relating to eCommerce channels.

He leads digital initiatives and organisational change to align with strategic goals with a strategic vision and strong leadership capabilities.

Involved in orchestrating every part of the eCommerce change process, driving business growth and ensuring adoption of best practices.

Greg's Core strengths:

Leads cross-functional teams in executing eCommerce business plans and change initiatives.
Develops and manages ecommerce strategy, growth campaigns, and digital marketing.
Acts as the chief advocate for digital change, aligning transformation with broad business objectives.
Manages stakeholder engagement, change management, and digital adoption.

And at the same time, Greg loves to roll up his sleeves and activate specific services that support the above. You can see this by looking at the most popular eCommerce consulting services Greg offers his clients (click here).

Read on if you are interested in understanding what sets Greg apart.

Why Greg Is Considered the Top eCommerce Consultant

”An Exploration of Expertise, Impact, and Reputation”

In the vast competitive world of digital commerce, few eCommerce specialists stand out like Greg.

Find out why...

Trusted by World Class Brands

There is immense pressure to achieve success when working with well-known international brands.

Greg thrives under pressure, and his long list of well-known brands proves he produces results.

Greg also LOVE's working with smaller businesses. Smaller businesses activate change more rapidly, which leads to rapid positive impacts.

View more clients

Specialist in Leveraging AI

To enable businesses to leverage AI, this needs to be viewed in two ways....

AI to Enhance Online Experiences:

Greg specialises in providing AI-specific strategic advice, hands-on implementation of AI solutions, and seamless integration between AI tools and existing platforms.

Preparing Business to be found by AI Agents:

Agentic Commerce is where AI-powered agents, such as ChatGPT, interact with customers autonomously, guiding them through product selection, answering queries, and completing purchases.

This changes how retailers connect with consumers, requiring a reimagining of product data and online buying strategies.

Greg has been a product data specialist for years and brings this knowledge to help businesses prepare for the new future.

Greg lets his Results do the talking

Below are some examples of what happens when you work with Greg...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

Greg Knows Retail

Greg grew up in the family retail business and at the age of 26 became the CEO. This was a large business comprising multiple physical retail store locations and a large distribution centre based in Canada.

This experience provides Greg with empathy and a deep understanding of a retailer's pain points in driving growth and building an effective eCommerce channel.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma": "Comma".

Greg founded the first full-service eCommerce Agency

Greg founded the first full-service eCommerce Agency of its kind over two decades ago.

Running this Agency gave Greg rare experience in living and breathing the link between strategic planning and the fundamental aspects of bringing plans to life to benefit a business...

UX design
Technology platform configuration
Business system architecture planning
Project management excellence
Data mining to find answers

Worked with the world's top UX design specialists

Greg worked with the world's top UX design specialists for 8 years.

These specialists worked alongside Jeff Bezos to establish Amazon as the retail juggernaut it is today.

Together, Greg and these specialists created a methodology to construct innovative digital retail experiences that broke sales records for retailers around the world.

Published Author

Greg embarked on a five-year research project, during which he wrote and published five books on eCommerce best practices and what businesses need to do to succeed in the eCommerce channel.

Any business wanting to embark on an eCommerce conversion rate optimisation process can use these books as their guide to growth.

View Greg's Books

Data Mining Specialist

Greg has 25 years of experience in analysing customer-centric behavioural data.

This unique experience gives Greg a rare perspective of how people engage online and what they want from retailers and B2B's.

This is how and why Greg produces success in eCommerce conversion rate optimisation services.

learn more about CRO

What others had to say

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts