For more than 25 years, Greg Randall, Founder of Comma Consulting, has helped businesses understand what needs to change to turn their eCommerce and digital channels into revenue-generating machines.

When you work with Greg, you benefit from a laser-focused approach designed to identify the immediate priorities, create revenue impact and put the digital channel on the right growth trajectory.

Greg has worked with hundreds of businesses across multiple industries and every major eCommerce platform.

His expertise isn't confined to a single eCommerce or digital discipline.

Greg sits above the technology and focuses first on the needs of the business and its customers. This removes the technology "noise", makes the real priorities easier to see, and creates a clear path from immediate improvements to long-term growth.

This method of sitting above the technical layers of eCommerce is similar to how architects work with clients to either repair an existing building or plan a new building.

In essence, Greg thinks like an architect.

Greg's knowledge has been built in the following ways...

• Working with and driving growth for hundreds of businesses
• Analysing the data that comes from thousands of digital decisions
• Writing and publishing five books and writing more than 2,200 articles
• Working alongside the customer experience design pioneers and together created the foundations to experience desing that still exists today

Greg has built the deepest private library of commercial eCommerce knowledge and experience you will find anywhere.

That means...

• Problems that appear unique are familiar to Greg.
• Short term high impact priorities become easier to see.
• Risks become easier to identify and avoid.
• Opportunities become clearer.
• Executing change is easier.

A business strategy only creates value if it survives implementation.

The challenge is that every project passes through multiple hands...

• Business stakeholders
• Technical vendors
• Developers
• Internal teams including project managers

With each handover, there is a risk that the original commercial objective becomes diluted or lost.

Greg's role doesn't end when the strategy is complete. Greg becomes the guardian of the commercial intent.

He remains involved throughout implementation, translating strategy into clear execution plans, developing technical briefs, guiding delivery partners and governing key decisions to ensure every stage of execution remains aligned to the original commercial intent.

Comma Consulting is named after Greg's two children: Cole and Emma.

The name reflects something that has shaped Greg's approach throughout his career...

• Business is important.
• People matter more.

Whether working with founders, executive teams, or employees on the front line, Greg believes the best outcomes originate from building trusted relationships, sharing knowledge and solving meaningful problems together.

It takes a village.

The Comma name also represents something else: a pause before the next idea. A moment to step back from the noise, gain clarity, and make better decisions.

In an industry full of constant change, Greg believes that calm creates better thinking which leads to better business outcomes.

Clients say working with Greg feels less like hiring a consultant and more like adding an experienced member to the team. Someone who tells you the truth, keeps their promises, and stays focused on helping your business succeed.

That's Greg Randall.