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Consumers know they are being digitally followed, so retailers need to be careful with how they retarget ads
Tagged as Digital Strategy , eCommerce Conversion Rate Optimisation , UX Design
Video is the "content golden child"
Tagged as Data Driven Decision Making , Digital Strategy , eCommerce Conversion Rate Optimisation , UX Design
Greg presented to audiences on what organisations need to look and behave like in the very near future
Tagged as Digital Strategy , eCommerce Conversion Rate Optimisation , UX Design
For those who think physical retail is dead, think again
Tagged as Best Practice , Data Driven Decision Making , eCommerce Conversion Rate Optimisation , UX Design
To acquire new customers requires brands to listen to the market, understand needs, and build a solution to that need.
Tagged as Digital Strategy , Digital Transformation , eCommerce Conversion Rate Optimisation , UX Design
A great example of taking a physical retail strategy and translating it into the digital context: coupons for grocery
Tagged as Digital Strategy
Executive teams need to look beyond the short sighted views of online cannibalising physical retail and vice versa
Tagged as Data Driven Decision Making , UX Design
Businesses are under significant pressure to meet evolving consumer demands and need answers
Tagged as Digital Strategy , eCommerce Consulting , UX Design
The data proves influencer strategies can garner views and hype but it does not deliver brand authenticity and sales