Tagged as Digital Strategy , Strategic Planning
A case study showing how Comma Consulting helped Pedders Suspension evolve from Digital Laggard to Leader.
Latest Articles
Greg Randall is a global thought leader and published author on the Digital/eCommerce best practice, customer experience design and digital strategy.
Below are the most recent articles written by Greg...
Tagged as Customer Experience Design , Ecommerce , Strategic Planning
The top performers also have less than 10 form fields for first-time purchasers
Tagged as Data Driven Decision Making , Data Gathering
Starting July 2024, Google is deleting your first-party data. Your GA Universal account will cease to exist.
Tagged as Customer Experience Design , Customer Service , Ecommerce
Are you frustrated with your organisation NOT being customer-centric? Learn the impacts this has on your online channel.
Tagged as Best Practice , Business Transformation , Strategic Planning
A 30 min podcast where a Senior Strategist interviews Greg to unpack how strategic planning of the eCom channel drives growth
Tagged as Best Practice , Ecommerce
Understand why typical Project Managers struggle to effectively lead an eCommerce Replatform project
Tagged as Business Transformation , Data Driven Decision Making , Ecommerce , Strategic Planning
Approximately 50% of people require multiple sessions to complete their buying journey - making attribution critical.
Tagged as Data Driven Decision Making , Data Gathering
Every retailer and B2B business needs to plan how replicate GA Universal's "Page Value" metrics in GA4.
