Retailers succeeding in digital/eCommerce is like an orchestra perfectly executing a complicated symphony. The conductor can already hear and visualise how the music needs to sound, representing business strategy and long term growth goals.
The symphony is broken down into sheets of music translated differently for each musician and instrument. The music sheets represents the detailed execution plan supporting the business strategy.
The musical instruments required to deliver the symphony are then defined. The instruments represent the eCommerce technology and various tools required to deliver on the plan.
The musicians best known for playing an instrument to the highest standard, are then acquired. These best of breed individuals are managed in smaller groups working together preparing for their part in the symphony.
The musicians represent the various teams: design, development, project management etc...
The conductor may not be able to play the instruments as well as an individual musician, but he knows how to guide the music, the musicians and how they use their instruments to achieve the desired outputs: a perfectly executed symphony.
Driving growth through digital transformation
Digital transformation is about using customer experience, technology, business processes and organisational capability to drive digital sales growth, improve profitability and strengthen overall business performance.
Greg Randall has spent more than 25 years helping businesses use digital and eCommerce transformation to improve commercial performance and move from laggard to leader.
This article was as tagged as Digital Strategy , Digital Transformation , UX Design