I have written an article for Ragtrader Magazine which is featured in their May print publication and is now also available digitally.
It's a concise piece that talks about what consumers are expecting of retailers while the world is undertaking this rapid rate of change.
Though retailers are working through a highly complex and never seen before environment, I summarise how retailers should be approaching customers (and the target consumer) via four primary activities.
You can either seek out a printed copy or click here to read the digital version of the article.
It's a quick but insightful read....enjoy!!
This article was as tagged as Digital Strategy