Retailers need to activate "Contact-less Click and Collect"! Uber Eats has "contact-less delivery" and most other courier services are now offering the same.
For those retailers who wish to continue to keep their stores operating and offer a service which is in line with the changing needs of the consumer, "contact-less click and collect" adds value.
For most retailers, this would not require much change to their eCommerce technology...
- Its a change on the front end of the site communicating the change - promoting this service
- It's a change for store operations - staff activating this change
There are two benefits to this new offering....
- The retailer is seen to make a change to meet customer needs, building loyalty
- This service takes the heat off of delivery to home logistics which will be under high stress
Target Australia has just launched "contact-less click and collect" and are directing customers to pick up their orders in a loading bay. Below has come from the Target website...
Temporary update to Click & Collect. At Target, our priority is always serving our customers and the communities we operate in. With both team member and customer wellbeing in mind, the Click and Collect collection service has been updated to incorporate a range of options for the receiving and handing over of parcels.
New: Contactless Click & Collect The following alternative Click and Collect collection options are now available on request: 1) Front of store collection, 2) Loading bay/parcel pick up bay collection at the store, 3) Posting the order to the customer upon their request. If you would prefer one of these options, please contact your local store once you have received your order confirmation email.
Customers don't need to go into stores - great pivot!! Well done Target!!
This article was as tagged as Customer Service , Digital Strategy