Magento's functionality list:
Retailers take the approach of using all Magento functionality because theoretically it's free. This is not the case. There is extra cost in designing for the functionality and there are risks in over cluttering pages with functionality that adds no value to a consumer's journey.
Careful customer experience design planning calls out the functionality required to add value.
Magento’s flexibility:
Magento has an impressive ability to be highly customised and align to all business requirements.
Great care must be taken in building Magento to maintain the integrity of the core code, ensuring future site upgrades and easy version control management.
Designing for Magento:
The look and feel of your Magento website is essential; however, if you partner with a creative team that does not understand Magento eCommerce technology, the design will limit this platform’s potential to grow your digital channel.
Greg Randall works with creatives to ensure the integrity of the eCommerce technology is realised through design while still achieving the desired look and feel.