eCommerce strategic planning is the critical first step in driving meaningful change to your most lucrative business channel.
This ensures all digital/eCommerce enhancements, changes and investments are aligned with business objectives, customer needs, and the types of growth your business seeks to achieve.
Below is a quick 3-minute video explaining the eCommerce Strategic Planning process delivered by Comma Consulting...
The strategic plan must be set before any significant change to your eCommerce channel is activated.
You would not grab a shovel and begin digging a foundation for a new commercial building without a blueprint or a specialist architect. So why are so many businesses investing in change in their most crucial business channel without a strategic plan or roadmap?
An eCommerce Strategic plan gives you absolute clarity in...
Greg Randall has perfected an eCommerce strategic planning process that builds your eCommerce roadmap (read more below).
The eCommerce strategic plan is developed in the context of the wider business plan. The benefit to the business is...
1. The eCommerce channel can support broader business goals such as acquiring new customers, expanding to new markets, and enhancing customer experiences.
2. Eliminates business weaknesses. The business may have growth limitations due to scale issues or legacy technologies. Planning can eliminate growth blockers by introducing new software systems and the unique treatment of these systems.
But this can only be achieved with proactive planning.
Research shows businesses with a dedicated eCommerce strategy outperform revenue targets and capitalise on new opportunities.
It also clarifies which eCommerce technologies, platforms, and partners are essential for the long term and acts as a “change management” guidebook, ensuring every stakeholder is moving toward the same vision.
Greg Randall has honed a proven eCommerce strategic planning process that puts you firmly on the path toward growth.
His approach translates technical jargon and complex digital concepts into business language that anyone can understand, empowering decision-makers and teams alike.
This process can be summarised in four steps...
#1. Define eCommerce Channel Current State:
Assess the current position through a data-driven performance analysis.
#2. Understand Future State:
Through collaboration with the business, we gain clarity on the Executive team's vision for the future state of the entire business.
#3. Define the eCommerce Future State:
Business data, the desired business future, and eCommerce best practices collide to craft a roadmap that aligns with how the eCommerce (Digital) channel must look and behave to support and enable business-wide growth plans.
#4. Scope Phase 1 & Execute:
Once the business can see the eCommerce future state, it will also be able to identify all the short-term changes that can be implemented in a Phase 1 project to produce immediate commercial impact.
Do you think the above process can be solely done in ChatGPT? Guess again!
There is a high volume of business- and eCommerce-specific initiatives required to produce an accurate, cohesive plan that delivers immense business value.
Apply just a few wrong inputs, and the LLMs will produce the wrong advice.
These systems can add value to enriching this planning process, but having the LLMs serve as the sole source of strategic planning is extremely dangerous.
Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.
Catherine ScheiderGreg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.
Jeremy KrauseGreg’s ability to execute his strategic plan sets him apart from all other consultants. His comprehensive understanding of eCommerce and how eCommerce technology must operate to create amazing online experiences is why the execution of the change project is considered to be a huge success.The performance of our online channel is performing beyond expectations and well ahead of industry standards. This could not have been achieved without Greg.
Bridget Harding
