The eCommerce Sanity Check engagement

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Why is it called “Sanity Check”? And What is it?

Why is it called “Sanity Check”? And What is it?

This is not implying a business has lost its sanity, it’s quite the opposite. Most businesses have a clear vision (comprising business goals and aspirations) and are on a specific trajectory to meet/exceed this vision.

And that business has structured its eCommerce website and supporting ecosystem to support its future.

The issue arises when a business thinks its eCommerce channel is on the right trajectory. But what happens if it’s not?

The business continues in a direction where long-term value is not attained, wasting both time and money.

This is the purpose of this sanity check service.

Why does the eCommerce Sanity Check add value?

Why does the eCommerce Sanity Check add value?

  1. It quickly identifies the issues of the eCommerce website and supporting ecosystem.
  2. It includes the necessary solutions required to solve the issues.
  3. The document is written in “business speak” for the executive team.

What does the eCommerce Sanity Check engagement look like?

This engagement is designed to be short and nonintrusive to quickly turn a response around:

Step 1: Face to face meeting:

A meeting is held to understand what the vision looks like.

Step 2: Scanning the eCommerce channel and ecosystem:

Core business functions are reviewed, emphasising the eCommerce channel.

This scanning process varies based on the business model and strategic vision.

The time-consuming part of this process is analysing customer-centric data, which explains the performance of the eCommerce website. This is first-party data that the business has access to.

Every business has some form of this data type that can inform decision-making for this engagement.

Step 3: Executive summary creation:

A succinct executive summary is written and comprises the following themes:

  1. Each issue will be supported with proof (business data)
  2. High-level solutions that must come to life to resolve the issues

Step 4: Presentation of the Results:

Greg presents the document to the Executive team.

This entire process takes 2 weeks to complete.

Why is Greg the ideal person to lead the eCommerce Sanity Check?

Why is Greg the ideal person to lead the eCommerce Sanity Check?

  1. Greg Randall has been designing business strategies and leading eCommerce business transformations for 25 years.
  2. Greg is THE eCommerce Consultant. He is recognised globally as a top customer experience design specialist and an authority on eCommerce/Digital best practice. Greg is a published author in both.
  3. Greg deeply understands all eCommerce Platforms and other technologies needed to support the eCommerce channel.


Learn more about Greg

Contact Greg Now

See how the eCommerce Sanity Check can help you! Call Greg on 0477723474 or email greg@commaconsulting.com.au