eCommerce Consulting Services

For an eCommerce website to dramatically improve its revenue and conversion rate performance, there are two primary approaches...

Approach #1. Introduce cost-effective fixes that can be done to improve the website's performance in the short (immediate) term.

Approach #2. Conduct rigorous eCommerce planning activities, defining what is needed to drive long-term growth.

An example of a quick and cost-effective consulting service is a Website Audit, which defines issues and what is required to solve them. Click here to learn more about the Website Audit service.

For longer-term planning, an eCommerce Consultant needs deep knowledge of eCommerce strategic planning, UX design, data mining, eCommerce best practices, and project execution.

Greg Randall is an eCommerce consulting specialist helping businesses satisfy their short-term and longer-term needs.

Every service Greg Randall offers is customised to each client; however, below is a summary of the four most common services.

Call Greg on 0477723474 or email him at greg@commaconsulting.com.au to see which service best suits you!

#1. Strategic Planning for the eCommerce Channel

Investment and decision making in the evolution of an eCommerce website is complex because to evolve, a business needs to know the following...

What eCommerce experiences are needed to drive engagement and more online sales?
What are the short, medium, and long-term eCommerce priorities?
Is the current eCommerce Platform fit for your business?

Greg Randall is a specialist in constructing a strategic plan for the Executive team that answers the above questions.

#2. eCommerce Website Audit

Every eCommerce website can improve; any eCommerce conversion rate under 5% should be classed as underperformance.

The challenge is uncovering the issues. Greg leads a proven data-driven process to find problems and identify solutions.

The eCommerce Website Audit service results in a concise document ranking the issues in order of severity, allowing the business to see the big problems and what needs to be fixed.

#3. UX Design

Research proves that the closer a business can produce online experiences in alignment with how people want to engage, the greater the online sales revenue.

This is also known as UX design, a complex mix of strategic planning, data mining, and wireframing to produce highly effective and engaging digital journey "road maps" that define the right experiences to drive online buying experiences.

Greg Randall has perfected this UX design methodology, based on 25 years of experience and years of collaboration with the people behind Amazon.com.

#4. Managing the RFP process

The RFP (request for proposal) process used to select eCommerce Platforms and eCommerce Agencies can be a high-risk event if the wrong selections are made.

The days of creating eCommerce functionality lists to pick a Platform and Agency are long gone. There are strategy-centric considerations that must be made.

Greg Randall sits alongside and collaborates with the business to create a strategic "eCommerce Needs Document" and manages the selection process to ensure the right platform and Agency are selected.

Testimonials

"Key to our new success!"

Greg's ability to implement his strategic plan has been the key to our new success in the digital channel.

Angela Lee
Digital & Social Media Manager at Swanndri

"Greg researches issues, articulates a plan and executes with efficiency, making him in a class of his own"

Greg is the ultimate superhero when it comes to understanding the world of e-commerce. His rigorous ability to research the issue, articulate a plan and execute with timeless efficiency makes him in a class of his own.Greg's detailed strategic review empowered the business to implement quick wins and determine a priority list to take our offering to the next level. His professionalism and global experience backed by the data, allowed us to set realistic goals measurable by a solid ROI.

Jeremy Krause
Chief Innovation and Disruption Officer Global Retail Brands

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

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