The eCommerce Consultant

Greg Randall - The eCommerce Consultant

”Driving growth with every clent”

Greg Randall is Comma Consulting and he is not just "a Consultant"; he is known internationally as THE eCommerce Consultant.

Over the last 25 years, Greg has driven dramatic revenue increases in eCommerce websites for hundreds of businesses, helping them grow.

If you are looking for an eCommerce expert who can improve your website's revenue performance, you have come to the right place. Greg will help you evolve from eCommerce Laggard to Leader.

And! Greg is based in Australia.

Click here to see Greg's Clients.

Below are proof points as to why he produces success every time.

Worked with the World's Best!

Greg collaborated with the world's top eCommerce (UX) user experience design specialists. These people worked with Amazon USA, Dell Computers and many of the world's largest online retailers during their formative years (between 2000 and 2015).

Greg and this elite group worked together to construct a proven methodology that is still used today.

Click here to learn more about this methodology, which Greg calls the "eCommerce Consulting Process."

Customer-Centric Data Specialist

Greg has a unique method of analysing a business's customer-centric data and uses it to shape change in the eCommerce channel.

The ability to align digital/eCommerce experiences to the needs and wants of the customer is the foundation for success.

Greg's unique approach to data mining precisely defines what is not working.

Greg uses three forms of information to define the correct type of change...

  1. Customer-centric data
  2. Business Strategy
  3. eCommerce/Digital best practices

Leveraging these sources of information also allows Greg to define an effective Phase 1 Change project that delivers rapid ROI.

Bringing the Change Plan to life

Most "eCommerce Consultants" can write a change plan, but none can bring the plan to life. A change plan is worthless if it cannot be implemented to a high standard.

Change plans fail for three reasons...

  1. eCommerce Agencies incorrectly interpret the plan
  2. The business needs (requirements) become lost in translation
  3. Project managers incorrectly implement the eCommerce project

Greg Randall is a specialist in executing his plans.

Think of the change plan as a Blueprint, and Greg is the Architect managing the execution of the plan.

Customised eCommerce Service to fit every business need

Every business is on a different eCommerce journey and has unique hurdles, pain points, and blockers to growth. Greg intentionally keeps Comma Consulting a company of 1 for the following reasons...

  1. Each eCommerce consulting service is not templated and customised to meet needs.
  2. Comma Consulting is agnostic to all eCommerce technologies. Greg works with all of them.
  3. The first project is always low cost and short duration to fit your budget and produce quick wins.

Low Cost High Impact First Project:

The first project is always low-cost and designed to immediately impact the eCommerce website's performance. This is done to prove the approach works!

Worked with the World's Largest Brands

Greg has experience driving eCommerce channel growth in businesses of all shapes and sizes. Regardless of business size, the approach to driving eCommerce revenue is the same. The only differences are in business strategy and the data that needs analysis.

Greg loves working with businesses of all shapes and sizes.

Click here to view a small sample of Greg's clients. The Client list showcases larger, well-known brands, but Greg has succeeded with smaller businesses.

Click here to view client testimonials.

5 Published Books on eCommerce Best Practices

Greg has written and published five books and over 200 research papers, all on the same topic: eCommerce best practices.

Each client's eCommerce website changes will be unique. However, these changes need to be surrounded by eCommerce/Digital best practices. If they are not, none of the changes will translate to value for that business.

Greg's unprecedented knowledge of best practices in eCommerce is one big reason he stands out as a top international eCommerce Consultant.

Research has proven that eCommerce change projects fail due to the absence of best practices.

Click here to see an overview of the five published books.

Click here to see the most recent research papers.

Ready to Grow? Let's Go!

”The first step is contacting Comma Consulting and setting up a first meeting with Greg.”

The first meeting is always at no charge and allows you to explain your current stage in your eCommerce journey.

Once Greg has context to your journey, he can explain how he can help.

Email Greg at greg@commaconsulting.com.au or call on 0477 723 474.