About Greg Randall - the ecommerce consultant

Meet Greg Randall. Independent eCommerce Consultant. Commercial Problem Solver.

For more than 25 years, Greg Randall, Founder of Comma Consulting, has helped businesses identify what to fix first through independent eCommerce consulting.

No platforms to sell. No development projects to win. Just objective commercial advice focused on the priorities that create the greatest commercial impact.

Greg's experience spans hundreds of businesses, every major eCommerce platform, and projects ranging from eCommerce strategy through to digital transformation and implementation.

That breadth of experience enables him to recognise commercial patterns, identify risks early and focus businesses on the decisions that matter most.

Greg has learned that exceptional digital and eCommerce success is not created by thinking like an eCommerce consultant.

It is created by thinking like an architect.

Greg's short architect analogy explains this philosophy...

why greg thinks like an architect

Experience Across Every Major Platform

Greg has worked across every major eCommerce platform, helping businesses optimise existing platforms or confidently select the right one for future growth.

Beyond the platform itself, Greg has extensive experience across the business systems that create a connected digital ecosystem, including ERP, CRM, PIM, DAM, payments, fulfilment and customer data.

When these systems work together, they transform an eCommerce platform into an engaging customer experience that supports long-term commercial success.

View Platform Experiences

Trusted By Businesses That Take eCommerce Seriously

From Australian businesses to global brands, Greg has helped organisations solve eCommerce problems, improve commercial performance and become recognised leaders in digital commerce.

Despite the different industries, the different platforms and the different challenges, Greg has consistently helped businesses achieve stronger commercial outcomes.

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See how Greg has helped businesses solve complex challenges and produce measurable results...

View Case Studies →

View Client Testimonials →

View Case Studies

Unmatchable eCommerce History, Knowledge, and Experiences

Greg's knowledge has been built in the following ways...

Working across hundreds of businesses
Analysing the commercial impact of thousands of digital decisions
Publishing five books and writing more than 2,200 articles
Continually testing ideas against real-world results
Working alongside the customer experience design pioneers

Greg has built the deepest private library of commercial eCommerce knowledge and experience you will find anywhere.

That means...

Problems that appear unique are familiar to Greg.
Short term high impact priorities are easy to see.
Risks become easier to identify.
Opportunities become clearer.

From Strategy to Execution

A business strategy only creates value if it survives implementation.

The challenge is that every project passes through multiple hands...

Business stakeholders
Technical vendors
Developers
Internal teams including project managers

With each handover, there is a risk that the original commercial objective becomes diluted or lost.

Greg's role doesn't end when the strategy is complete. Greg becomes the guardian of the commercial intent.

He remains involved throughout implementation, translating strategy into clear execution plans, developing technical briefs, guiding delivery partners and governing key decisions to ensure every stage of execution remains aligned to the original commercial intent.

Beyond the Expertise

Comma Consulting is named after Greg's two children: Cole and Emma.

The name reflects something that has shaped Greg's approach throughout his career...

Business is important.
People matter more.

Whether working with founders, executive teams, or employees on the front line, Greg believes the best outcomes originate from building trusted relationships, sharing knowledge and solving meaningful problems together.

It takes a village.

The Comma name also represents something else: a pause before the next idea. A moment to step back from the noise, gain clarity, and make better decisions.

In an industry full of constant change, Greg believes that calm creates better thinking which leads to better business outcomes.

Clients say working with Greg feels less like hiring a consultant and more like adding an experienced member to the team. Someone who tells you the truth, keeps their promises, and stays focused on helping your business succeed.

That's Greg Randall.

Let’s Start With a Conversation

Every business is different.

The first conversation is about understanding where you are today, where you want to be, and what is getting in the way.

From there, Greg will help you identify the best path forward.

Start the conversation:

Call: 0477 723 474

Email: greg@commaconsulting.com.au

Mel Neilson Head of Customer Experience
Komatsu

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.