Comma Consulting - eCommerce Consulting Specialist

Greg Randall is the Founder and Managing Director of Comma Consulting, widely recognised as a leading international authority in eCommerce consulting services.

With nearly 25 years of experience, Greg has established himself as a transformative force for businesses seeking to turn underperforming digital assets into revenue-driving growth engines.

Greg’s expertise spans a range of industries, including retail, B2B, finance, insurance, utilities, and travel.

Greg's eCommerce services are created from robust methodologies honed from working with world-class specialists and a relentless focus on data-driven insights. Click here to see all eCommerce services that Greg Randall offers.

Greg’s track record of delivery success makes him a trusted partner for the top brands in the world, aiming to thrive in today’s fast-moving digital/eCommerce economy.

Click here to see some of the clients Greg has worked with.

Click here to read client testimonials.

Click here to read case studies explaining how Greg's eCommerce services result in dramatic revenue increases.

The first step is to contact Greg on his mobile: 0477 723 474, or email: greg@commaconsulting.com.au.

Top Brands Trust Comma Consulting

Greg Randall has produced successes with some of the most iconic brands around the world.

Greg also LOVE's working with smaller businesses. Smaller businesses activate change more rapidly, which leads to rapid positive impacts.

View more Comma Consulting Clients

You Get Results

Below are some examples of what happens when you work with Greg...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

Ready to grow? Let's Go!

Contact Greg Now!

Comma Consulting Integrity principles

You always work with the Comma Consulting Founder - greg randall - not some junior

You benefit from 25 years of experience in eCommerce

Greg Randall is a promise keeper - when he says he will deliver something - he does

If Greg promises results - it will happen

Services loved by Customers

Below is a quick summary of the most loved services

#1. eCommerce Conversion Rate Optimisation

99% of all eCommerce websites (Retail and B2B) are underperforming. So, what is the issue?

There is a clear absence of an empathetic digital salesperson designed to engage with people who have specific and clear online buying needs.

If you are reading this and have a "gut feeling" that you can convert more traffic into sales, trust your instincts!

Any conversion rate under 5% is unacceptable.

Learn more about the eCommerce Conversion Rate Optimisation

#2. User Experience (UX) Design

Every business's future depends on its ability to deliver engaging online experiences. Consumer engagement is the new currency.

Research proves that the longer you keep a consumer engaged with you, digitally, the greater the likelihood they will buy from you.

There is a science to User Experience Design planning, which Greg has perfected from working with the top UX specialists in the world (based in the USA).

learn more about user experience (ux) design

#3. Digital Transformation

Digital transformation is the strategic infusion of Digital/eCommerce technologies throughout a business and becomes a holistic shift in driving business efficiency and agility.

Research proves the ideal starting point for your digital transformation is with the replatforming of your eCommerce platform.

Greg Randall is a specialist in the strategic planning of your digital transformation and will take you on an evolution journey at your pace.

And if done right, the digital transformation will achieve ROI in every phase of change.

Learn more about digital transformation

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

"Greg was pivotal in creating a user experience design plan for our B2B clients"

Greg was pivotal in creating a user experience design plan for our B2B clients. Greg considered our strategic needs, our complex customer needs, and the vast technical systems that we need to interact with to deliver meaningful experiences.The experiences Greg created were innovative and exactly what we needed to meet our customer needs. Greg was a pleasure to work with. He listened, took feedback, and worked together to get the right result.

Mel Neilson
Head of Customer Experience Komatsu

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma).

When you work with Greg, your business will be exposed to international eCommerce/Digital Consulting standards:

Greg has been trained in UX Design by globally recognised leaders in this field.
Greg has in-depth knowledge of all eCommerce platforms and how they need to be tailored to your business to drive success.
Greg is a publisher of 5 books that define eCommerce Best Practices. It is this breadth and depth of knowledge of the sciences that sets Greg apart.

Learn more about Greg

Thought Leadership eCommerce Articles

Strategic Planning for B2B eCommerce - the roadmap to evolve B2B Organisations from laggard to leader

Jul 16, 2025

Why B2B's need rich product master data to grow the eCommerce channel

Apr 25, 2025

How Retailers and B2B's can use AI to enrich product master data to drive business growth

Apr 01, 2025

Comma Consulting - Global Leader in eCommerce Consulting Services