Helping Businesses Succeed and Thrive in eCommerce

Welcome to Comma Consulting, the leading international authority in eCommerce Consulting services.

With nearly 25 years of experience, Greg Randall, Founder of Comma Consulting, is a specialist in digitally transforming underperforming websites and entire Digital/eCommerce channels into revenue-driving growth engines.

Greg offers an array of eCommerce Consulting services built on proven methodologies developed through collaboration with world-class specialists.

His track record of success makes him a trusted partner for the world's top brands (see below).

Click here to read client testimonials.

Click here to view case studies showing client successes.

Big Brands and Small Businesses!

Greg Randall has achieved success with some of the most iconic brands worldwide.

Greg’s expertise is not reserved solely for large, established names. He finds genuine satisfaction in collaborating with organisations of every size.

This versatility is one of Greg’s defining strengths. While big brands appreciate his experience and strategic vision, smaller organisations benefit from his nimble approach, hands-on engagement, and ability to deliver rapid ROI.

Have a look at more Clients

You Get Results

Below are some real examples of what happens when you work with Greg...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

View Case Studies

Consulting "Sprints"

Greg has an adaptable engagement style that gives businesses control over the relationship.

There are no long-term contracts, as is typical for consultants.

The "eCommerce Consulting Micro Sprints" is designed to remove barriers, empower businesses, and deliver targeted eCommerce expertise that is both flexible and accessible

Learn More about Consulting Micro Sprints

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

Services loved by Customers

Below is a quick summary of the most loved services

#1. AI Consulting - enriching eCommerce with AI tools

Greg has been embedding AI tools into eCommerce solutions for the last 15 years, but the last 4 years as seen an exciting surge in AI capabilities.

Greg is the go-to AI eCommerce consultant for organisations looking to safely embed AI tools into their digital ecosystem.

Greg's approach ensures businesses achieve rapid ROI and guides them through the changing landscape of eCommerce.

Learn more about AI eCommerce consulting services

#2. eCommerce Conversion Rate Optimisation

99% of all eCommerce websites (Retail and B2B) are underperforming. So, what is the issue?

There is a clear absence of an empathetic digital salesperson designed to engage with people who have specific and clear online buying needs.

If you are reading this and have a "gut feeling" that you can convert more traffic into sales, trust your instincts!

Any conversion rate under 5% is unacceptable.

Learn more about eCommerce Conversion Rate Optimisation

#3. Customer Experience Journey Mapping

This is a strategic process that defines end-to-end customer journeys in detail, identifies customer-centric pain points, and delivers actionable improvements to enhance engagement, elevate buying, boost satisfaction, and drive loyalty.

Where should you focus your journey mapping efforts?

There are "Three Experience Pillars” that, when perfected, create a growth ripple effect throughout the entire business

learn more about journey mapping

#4. Digital Transformation

Digital transformation is the strategic infusion of Digital/eCommerce technologies throughout a business and becomes a holistic shift in driving business efficiency and agility.

Research proves the ideal starting point for your digital transformation is with the replatforming of your eCommerce platform.

Greg Randall is a specialist in the strategic planning of your digital transformation and will take you on an evolution journey at your pace.

And if done right, the digital transformation will achieve ROI in every phase of change.

Learn more about digital transformation

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma).

When you work with Greg, your business will be exposed to international eCommerce/Digital Consulting standards:

Greg has been trained in UX Design by globally recognised leaders in this field.
Greg has in-depth knowledge of all eCommerce platforms and how they need to be tailored to your business to drive success.
Greg is a publisher of 5 books that define eCommerce Best Practices. It is this breadth and depth of knowledge of the sciences that sets Greg apart.

Learn more about Greg