Comma Consulting - Helping Businesses Succeed and Thrive in eCommerce

Greg Randall is the Founder and Managing Director of Comma Consulting, recognised as a leading international authority in eCommerce consulting services, based in Australia but services clients around the world.

With nearly 25 years of experience, Greg has established himself as a leading force in transforming underperforming websites into revenue-driving growth engines.

Greg's eCommerce services are built on robust methodologies honed through collaboration with world-class specialists (click here to view eCommerce services).

Greg is an AI eCommerce consultant, specialising in AI-specific consulting services to help businesses leverage AI tools to drive sales and scale (learn more about AI eCommerce consulting services).

Greg’s track record of delivery success makes him a trusted partner for the world's top brands (click here to see some of Greg's clients).

Greg has an innovative and adaptable style of engagement called "eCommerce Consulting Micro Sprints". It's a low-cost, low-risk option for businesses to work with Greg to drive maximum value (click here to learn more).

Click here to read client testimonials.

Click here to view case studies showing client successes.

Greg Works With Big Brands and Small Businesses!

Greg Randall has produced successes with some of the most iconic brands around the world.

Greg’s expertise is not reserved solely for large, established names. He finds genuine satisfaction in collaborating with organisations of every size, including startups and smaller companies.

This versatility is one of Greg’s defining strengths. While big brands appreciate his experience and strategic vision, smaller organisations benefit from his nimble approach, hands-on engagement and his ability to produce rapid ROI.

View more Comma Consulting Clients

You Get Results

Below are some examples of what happens when you work with Greg...

100% increase in online service bookings for physical stores throughout Australia.
40% increase in checkout conversion rates.
37% increase in site-wide conversion rates.
115% increase in online revenue for sessions completed on mobile devices.
Total online revenue grew by 160%.
Mobile conversion rates grew by 200%.
Consumer engagement grew by 107%.

Click here to review case studies, real stories that produced real results.

Ready to Grow? Let's Go! Contact Greg Now!

What others had to say

"Greg's data-led approach, references best practice and resulted in a an actionable and comprehensive review"

Greg’s approach to coaching was enhanced by his depth of knowledge in eCommerce. His skill set covers not only frontend applications but also technical functionality. His approach is data-led, references best practice and resulted for our business in an in-depth and comprehensive review, that was highly actionable.

Catherine Scheider
Omni Executive Levi's

"Greg put together a researched, achievable, and bespoke treatment that we were able to implement to success"

Greg unpacked our business requirements and put together a researched, achievable, and bespoke treatment that we were able to implement to success.Bringing a breadth of experience and up-to-date industry insight into his recommendations, Greg represents the consumer-first approach required of a comprehensive UX overhaul. The end result of our project has attracted positive attention from digital leaders of other markets within our global company.

Mickey Imperiali
Head of eCommerce Krispy Kreme Doughnuts

"Greg Randall has given us a pathway to success"

Greg is an absolute breath of fresh air and really on point on the challenges around our business in the digital space.It is very rare to find such a down-to-earth person that talks the facts and backs up those facts with data. He is so knowledgeable in the space of digital and in the space of eCommerce.Thanks to Greg, we now have a pathway to success.

Adam
Senior Executive - Brand and Marketing Pedders Suspension

Services loved by Customers

Below is a quick summary of the most loved services

#1. AI Consultant - enriching eCommerce with AI tools

Greg has been embedding AI tools into eCommerce solutions for the last 15 years, but the last 4 years as seen an exciting surge in AI capabilities.

Greg is the go-to AI eCommerce consultant for organisations looking to safely embed AI tools into their digital ecosystem.

Greg's approach ensures businesses achieve rapid ROI and guides them through the changing landscape of eCommerce.

Learn more about AI eCommerce consulting services

#2. eCommerce Conversion Rate Optimisation

99% of all eCommerce websites (Retail and B2B) are underperforming. So, what is the issue?

There is a clear absence of an empathetic digital salesperson designed to engage with people who have specific and clear online buying needs.

If you are reading this and have a "gut feeling" that you can convert more traffic into sales, trust your instincts!

Any conversion rate under 5% is unacceptable.

Learn more about eCommerce Conversion Rate Optimisation

#3. User Experience (UX) Design

Every business's future depends on its ability to deliver engaging online experiences. Consumer engagement is the new currency.

Research proves that the longer you keep a consumer engaged with you, digitally, the greater the likelihood they will buy from you.

There is a science to User Experience Design planning, which Greg has perfected from working with the top UX specialists in the world (based in the USA).

learn more about user experience (ux) design

#4. Digital Transformation

Digital transformation is the strategic infusion of Digital/eCommerce technologies throughout a business and becomes a holistic shift in driving business efficiency and agility.

Research proves the ideal starting point for your digital transformation is with the replatforming of your eCommerce platform.

Greg Randall is a specialist in the strategic planning of your digital transformation and will take you on an evolution journey at your pace.

And if done right, the digital transformation will achieve ROI in every phase of change.

Learn more about digital transformation

About Greg Randall

"Comma" comes from the names of Greg's two kids (Cole and Emma).

When you work with Greg, your business will be exposed to international eCommerce/Digital Consulting standards:

Greg has been trained in UX Design by globally recognised leaders in this field.
Greg has in-depth knowledge of all eCommerce platforms and how they need to be tailored to your business to drive success.
Greg is a publisher of 5 books that define eCommerce Best Practices. It is this breadth and depth of knowledge of the sciences that sets Greg apart.

Learn more about Greg

Thought Leadership eCommerce Articles

How ChatGPT is redefining Consumer Behaviour, Search Experiences and Online Retail

Oct 03, 2025

Why AI tools and eCommerce/digital best practices must work together to produce amazing online experiences

Aug 20, 2025

Strategic Planning for B2B eCommerce - the roadmap to evolve B2B Organisations from laggard to leader

Jul 16, 2025

Comma Consulting - Global Leader in eCommerce Consulting Services